Innovation workshops in Dubai
for Food and Beverage Manufacturers

Seda has been instrumental in the launch of my innovative drink brand. Her knowledge of the F&B industry, combined with her analytical skills to best leverage both consumer and market insights and her passion for product innovation made her the perfect partner to help bring our ambitious vision to life. Seda never takes no for an answer and always thinks creatively about the most challenging situations, making her a very precious ally to any entrepreneur willing to push the boundaries and reinvent their category. I’ve rarely met someone with such professional standards and being at the same time the nicest and sweetest person to work with. She truly cares about what she does and about bringing the best to her clients. If you envision working with Seda, I can only recommend you to go for it! 200%!

Partnering with Seda is always a pleasure. She is a great example of someone who strives to drive organizational change.

We worked together on Firmenich’s first ever attendance at Gulfood Manufacturing, where we won the Best Stand Award. Which was testament to her creativity, vision and customer centric approach.

3 words I’d use to describe Seda: strategic, innovative, experience-led!

We have done an innovation workshop with Seda and it helped a lot to understand trends and organize our thinking and planning our next big thing. I highly recommend F&B startups to work with Seda to help them plan their product innovations.

I highly recommend Seda Solmaz for her exceptional creative talents, professionalism, and outstanding communication skills. Her meticulous work and ability to effectively animate groups make her a valuable asset to any team or company. Her strong experience, her analytical skills and creativity would undoubtedly contribute to the success of any project xor organization.

One of the most inspiring professionals I’ve met and worked with. We met first during an Innovation Workshop, designed & led by Seda, for our portfolio enhancement challenges. It’s often rare to be able to orchestrate a technique where you can combine consumer centric insight, business needs & priorities plus meaningful creativity, and Seda mastered that beautifully which resulted in product ideas that fed our innovation pipeline for the following years.

With 17 years in marketing, I’ve seen plenty—but working with Idea Atelier truly shifted our perspective. Despite trying traditional research and AI tools, we struggled to build an innovation funnel that resonated with chefs and operators. In just two high-energy days, Seda and her team brought together cross-functional stakeholders, led us through fresh ideation methods, and helped us generate 46 ideas—23 of which we’ve now prioritized for development. Thanks to their co-creation approach, we finally have a strong, focused innovation pipeline for the years ahead.

I’ve had the pleasure of working with Seda across multiple stages of her career, from leading the Tetra Pak Innovation Lab in Dubai, to her role at Firmenich, and most recently through her consultancy at Goody Co.

Seda consistently impresses with her ability to design innovation processes that are both structured and highly creative. Her workshops blend clarity, flow, and impact, while her strategic insights map consumer trends, analyze markets, and uncover unmet needs and opportunity spaces.

Her diverse experience across global packaging and flavor companies gives her a unique edge—deep understanding of markets, products, and consumer behaviors—combined with creativity, positivity, and fresh thinking.

I highly recommend Seda as a consultant and thought partner for any organization looking to unlock growth through innovation.