Savor The Future: My F&B Trend Predictions for 2024
For those of you who don’t know me, I am Seda, an F&B Innovation Catalyst with 20+ years experience in F&B industry. […]
From an F&B Innovation Catalyst viewpoint, this is what 360° Innovation Should Look Like
An oversight a lot of brands seem to experience is they focus on one benefit without considering the whole value proposition of the product. They expect that one benefit to carry them through the decision making process. And it usually doesn’t, let me explain further.