Our Story
Boutique Innovation Consultancy Specializing in Strategic Co-Creation & Go-To-Market Strategy.
Talk about an AWESOME Storyteller… With Contagious POSITIVE ENERGY and endless PASSION & CREATIVITY for what she does!
For over the last two decades, Seda has been working with clients in the Food and Beverage space to advance not only their revenue growth but also profitability through Innovation with Purpose. Fascinated by consumer behavior, Seda has a consistent drive in bringing novel, exciting products to market building on strong client relationships across all continents.
Seda thrives in identifying market gaps ahead of time and strategically advancing market positions of her clients. Her proactive approach continues to strengthen the relationships she’s built and the impact she’s able to deliver for both her clients and their consumers.
In 2016, Seda pioneered Tetra Pak’s inaugural Customer Innovation Center in Dubai, setting new standards in the country’s F&B industry. In 2019, she was awarded “Best Stand of The Year” at Gulfood Manufacturing, and she has been a permanent judge for Gulfood Innovation Awards since 2018.
What Our Clients Say
Testimonials
Clementine Raisin-Hauvespre
Seda has been instrumental in the launch of my innovative drink brand. Her knowledge of the F&B industry, combined with her analytical skills to best leverage both consumer and market insights and her passion for product innovation made her the perfect partner to help bring our ambitious vision to life. Seda never takes no for an answer and always thinks creatively about the most challenging situations, making her a very precious ally to any entrepreneur willing to push the boundaries and reinvent their category. I’ve rarely met someone with such professional standards and being at the same time the nicest and sweetest person to work with. She truly cares about what she does and about bringing the best to her clients. If you envision working with Seda, I can only recommend you to go for it! 200%!
Jo Webber
Partnering with Seda is always a pleasure. She is a great example of someone who strives to drive organizational change.
We worked together on Firmenich’s first ever attendance at Gulfood Manufacturing, where we won the Best Stand Award. Which was testament to her creativity, vision and customer centric approach.
3 words I’d use to describe Seda: strategic, innovative, experience-led!
Marc Iskandarani
I highly recommend Seda Solmaz for her exceptional creative talents, professionalism, and outstanding communication skills. Her meticulous work and ability to effectively animate groups make her a valuable asset to any team or company. Her strong experience, her analytical skills and creativity would undoubtedly contribute to the success of any project or organization.
Mona Tavassolian
One of the most inspiring professionals I’ve met and worked with. We met first during an Innovation Workshop, designed & led by Seda, for our portfolio enhancement challenges.
It’s often rare to be able to orchestrate a technique where you can combine consumer centric insight, business needs & priorities plus meaningful creativity, and Seda mastered that beautifully which resulted in product ideas that fed our inno pipeline for the following years.
Collaborate With Us
We do the work, We manage the project.
You get to enjoy leading the market along with peace of mind.