Strategic Co-Creation
We have many Ways to Collaborate, it all Depends on what you Need as a Client.
From Zero to Hero™ includes all the modules below except training. We can run only the Co-Creation Sprints, if leveraging in-house consumer insights. We can offer training in case you want to bring the Design Thinking capabilities in house for future projects.
01
Innovation Challenge / Opportunity Scoping
(Identify module – 1 day)
This is the most important part of any Innovation project. In our line of work, we have seen project scope change time after time after running our “Identify” module. We bring different tools and work with your cross-functional teams to get down to the heart of your Innovation needs, so we can innovate anchoring around this. Stakeholder alignment is key in achieving ultimate success.
02
Influencer Led, AI enriched Consumer Insights
(Insight module 2-4 weeks)
80-90% of Innovations fail in their 1st year of launch since they don't focus on the right UNMET need of the consumer. It is critical to have real time understanding of consumers' needs, pain points to be able to address them through Innovation. Our way of doing this is very disruptive. We work with Multytude, a revolutionary disruptive platform that uses micro/nano influencers running prompted social listening to gather authentic consumer insights, enriched with AI giving us a direction forward in a fast, reliable manner. Unlike focus groups, there is no bias.
03
Co-Creation Sprints
(Ideation and Impact modules 1-2 days each)
We bring cross functional teams together along with industry experts to run Ideation workshops where we use different creative techniques to stretch our thinking. We go expansive first to explore the unknown. We get curious and ask the question “Why Not?” We play games, we energize, we dance, we let ourselves free so the best ideas can come to us! After ideation sessions, we consciously change our thinking to reductive. We start to bring in filters. We put the best ideas to the test! We evaluate the winning ideas against our pre-defined success criteria. This is the only way to make sure ideas are scalable, profitable and generate long term value. At this point, we leverage Multytude again to validate the ideas before they launch!
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